I’m so looking forward to hearing about Social Media and Business from Mindy Rayer.

Here’s her bio:

 Mindy Rayer is the Founder and Digital Strategist at Highway 2 Digital, a consulting company located in Dallas/Fort Worth that helps businesses develop ROI-focused social media strategies and build their online brand presence.

Ms. Rayer’s specialties include social media delivery that integrates; content strategies, SEO, email, video and website conversion tactics. Her experience in online marketing stretches across a variety of industries including healthcare, non-profit, education, manufacturing, sports, financial, consumer goods, energy, entertainment, technology and hospitality. With this breadth of digital campaign experience, Mindy and her team bringing agility and flexibility to meet client’s pressing business needs whether they serve in the not-for-profit, B2B or B2C sectors.

For non-profit work her online marketing efforts have benefited the fund-raising and branding efforts of a list of collegiate clientele including University of Notre Dame, Columbia Business School, Rhodes College and University of South Carolina. She has also been involved with commercial production for Conference USA.

As a digital strategist, her projects have focused on online conversion and engagement strategies for Fortune 500 companies including Yum! International, Dr. Pepper/Snapple and IBM where she worked on the development and launch of a technology-focused social media site. Her specialty is helping implement ROI-focused social strategies while speaking to a company’s entire online marketing presence.

Mindy has a degree from Baylor University. For more information, please visit her LinkedIn profile at www.linkedin.com/in/melindarayer.